The Bullring Upper Mall East
Birmingham
B5 4BP
United Kingdom

In the heart of Birmingham’s vibrant Bullring, Ormonde Jayne at Selfridges invites you to explore fragrance in a space defined by quiet elegance and contemporary British spirit. Each bottle is a testament to skilled craftsmanship, displayed with care among the city’s energy. Here, refined scents meet the pulse of Birmingham, offering discovery and delight to those who seek distinction.