REIMAGINED REIMAGINED
PERFUME AS ART • SCENT AS IDENTITY • PERFUME AS ART • SCENT AS IDENTITY •

FOUR CORNERS OF THE EARTH

REIMAGINED

PERFUME AS ART · SCENT AS IDENTITY

The coordinates have shifted. From the catwalk of continents past, a new axis hums with electric pulses and memory.

Ingredients from the Four Corners of the Earth re-tuned for the rhythm of now. A renowned perfume oil reimagined as art seeing scent as an identity not bound by tradition.

30% Oil Concentration  ·  Eau de Parfum  ·  88ml Bespoke Matt Bottle

Redefined. Reimagined. Reborn.

Lindas notes

The Reimagined concept was a challenge and turned out to be much more difficult than I expected : obliged to step outside of my normal mindset and change the way I see a perfume or the thought pattern interlinking, name, story and new ingredients. There were moments where I felt I was not getting anywhere, but then I devised a new way to come up with a name by turning things on their head and starting backwards, from the end rather than from my usual beginning. After that, the ideas began to flow.

I took names of books, songs and films, cut them up and put them in a bowl and took them out like a “Lucky Dip”. A new adventure chosen at random, selected by chance, or perhaps by destiny.

At last, I was on a roll.

Concept image